If you run a business, you probably know you have a Google profile. It’s that box that pops up on the side of the screen when people search for your name. But did you know you can actually post updates there, just like on Facebook or Instagram?
Many business owners let their Google profile sit gathering dust. We want to make sure yours stays fresh so customers know you are open, active, and ready to help.
Why Your Google Profile Matters More Than Ever
Before we get into the “how,” let’s talk about the “why.” The internet’s inventor, Tim Berners-Lee, once said that the power of the Web is in its universality. We agree. But for a business to be universal, it has to be findable.
Statistics show that disabled people are 50% more likely to face barriers using online services. While that often refers to website code, it also applies to how clear your business information is.
If your Google profile is out of date, you are creating a barrier.
If a customer cannot tell if you are open or what services you offer, they will leave. In fact, 71% of users will leave a website or profile that is hard to use.
By posting regularly, you are keeping the “doors” to your business open and welcoming for everyone.
What Should You Post?
You do not need to be a professional writer to make a great post or to connect with your customers. The goal is to show that your squad is active and reliable. Here are four main types of content you should be sharing.
1. Proof of Work (The “Real Life” Stuff)
People want to see that you actually do what you say you do. If you are a plumber, take a photo of a neatly installed boiler. If you are a gardener, show a before and after shot of a lawn.
These photos build trust. We found that many local businesses have websites that are outdated or difficult to use on a phone. Sharing fresh, real-world photos on Google helps bridge that gap. It shows you are current and professional.
2. Answer Common Questions
Think about the questions you get asked every single day.
- “Do you cover my area?”
- “What are your lead times?”
- “Do you offer free quotes?”
Each of these questions is a blog post or a Google update waiting to happen. By answering these publicly, you save yourself time and help the customer make a decision faster.
3. Special Offers and Updates
Are you running a seasonal sale? Or perhaps you have introduced a new service? Use the “Offer” post type on Google. These posts get a special layout that makes them stand out.
At Site Design Squad, we use a “service-as-a-subscription” model to help small businesses get online without huge upfront costs.
If you have a similar way of helping people like a payment plan or a special package, make sure people know about it! This lowers the barrier to entry for your customers, just like our monthly plans do for ours.
4. Team and Behind-the-Scenes
Our team has grown to include creative designers, developers, and SEO specialists. People like to see the faces behind the business.
Post a photo of your team at work or a quick update about a training day. It makes your business feel human and approachable
When is the Best Time to Post?
Consistency is more important than frequency. You do not need to post every day. Aiming for at least once a week is a perfect starting point to show Google and your customers that you are still active.
The “Morning Planning” Strategy
The best time to post is often weekday mornings. Think about how people use the internet. On a Monday or Tuesday morning, many people are planning their week.
They are looking for services, booking appointments, or trying to solve problems they noticed over the weekend.
By posting at 8:00 AM or 9:00 AM, your update is fresh and at the top of their search results when they are in “buying mode.”
Avoid the “Ghost Town” Profile
The worst thing you can do is post ten times in one week and then nothing for three months. Google likes steady activity.
Click here to preview your posts with PRO themes ››
If you find it hard to remember, set a recurring task in a tool like ClickUp. ClickUp is what we manage our internal tasks to make sure nothing slips through the cracks, with recurring tasks set to remind us to post on our own GBP.
How Posting Helps Your SEO
You might have heard the term SEO (Search Engine Optimisation). It basically means “making Google like you.”
When you post on your Google profile, you are using keywords that your customers are searching for. If you mention that you are “fixing a leaky tap in Somerset,” Google connects your business to those words and that location.
This is part of our core mission at Site Design Squad. We specialise in building accessible designs and optimising speed to help our clients get found online. A fast website is great, but a Google profile that points people to that website is even better. Remember, speed matters because it keeps visitors engaged. Search engines like Google rank faster websites higher, and they also prefer active profiles.
Making Your Posts Accessible
Since we are passionate about digital inclusion, we have to mention accessibility. When you post an image on Google, try to describe it in the text.
Instead of just saying “Look at this,” say “Here is a photo of a new wooden deck we finished today in the South West.”
This helps people using screen readers understand what you are sharing. It also helps Google’s AI understand your photo, which is a win-win for everyone.
Common Mistakes to Avoid
Even with the best intentions, it is easy to get it wrong. Here is what to avoid:
- Using Stock Photos: People can spot a stock photo from a mile away. Use your own photos, even if they aren’t perfect.
- Too Much Jargon: Your clients are not an expert in what you do. That’s why they’re hiring you so avoid the jargon. Keep your language simple and easy to read.
- Ignoring Reviews: If someone leaves a review, reply to it! It shows you care about clear communication and building a genuine partnership. Even if it’s negative, reply to it in a clear professional manner without getting annoyed. Responding to negative reviews is really important as it shows how you engage with your customers.
- Forgetting the Link: Always give people a “Next Step.” Whether it is a link to your contact form or a button to call you, make it easy for them to take action.
Get someone else to do it
You didn’t start your business to do tech stuff like SEO all day. So why not hire someone else to do it for you while you focus on what your business does?
This is where we come in. Our team at Site Design Squad is here to handle the heavy lifting:
- Website Care Plans: We look after your site so it stays secure, fast, and up to date. This includes daily backups and regular health check
- Web Design Packages: We offer professional, reliable, and accessible websites on a simple monthly fee that covers design, hosting, and ongoing care.
- Local SEO: We can help manage your online presence so you show up when local customers are searching.
- Speed Optimisation: We can take your existing site and make it load in a flash, ensuring it remains a safe and effective asset for your business.
Whether you are based in Somerset, elsewhere in the South West, or anywhere else in the world, we would love to help you succeed online. We believe in fair pricing and clear communication, without the fuss.
Key Takeaways
- Post once a week to show you are open.
- Share photos of real work to build trust.
- Weekday mornings are the best time for new posts.
- Keep your captions simple and easy to read.
- Reply to all your reviews to show you care.
- Delegate to someone else such as us, here at Site Design Squad.
